The Importance of Copy

Why is copy important?

        Well, one day there was a lecture where the class was presented a picture book with and another without copy. It became evident that the majority of the class grasped the concepts more effectively when presented with the written version rather than the visual-only format. In this instance, the copy successfully communicated the intended message, ensuring that the content was understood as it was meant to be. This observation highlights the impact of well-crafted copy in conveying complex ideas. Thoughtfully chosen words provide essential context, details, and clarity that images alone may struggle to convey.

     Below is one of the pages of the picture book that was shown: 

Mind you this is with copy, I'm going to show you this exact image but with zero copy: